A spectre is haunting America...the spectre of Cycling.
All the powers of old America have entered into a unholy alliance to exorcise this spectre: the squares and the stiffs, the fools and fogies, the drongos and schmoes.
They want to kick us down.
Well, we're here to kick back, damnit!
Where others see the bicycle as a toy, we see REVOLUTION!
We firmly believe that riding a bicycle is a revolutionary action with the potential to transform everything!
It can change your body...Increasing fitness, burning fat, boosting confidence (and humility). It can change the environment...reducing greenhouse emissions and improving air quality. It can change perceptions… encouraging healthy lifestyles and smart city planning, creating an entire paradigm shift in what we want and what we think is possible.
Yeah, we're on a mission...One that transcends any political or idealogical bulls***. And that is to turn as many people as possible on to the simple, elegant, powerful fun that is riding a bike.
So whether your legs are freshly razor burned, glistening with embrocation, or furry like bear, we're standing with you, fists raised.
Viva La Revolution!