A spectre is haunting America...the spectre of Cycling.
All the powers of old America have entered into a unholy alliance to exorcise this spectre: the squares and the stiffs, the fools and fogies, the creeps and cronies.
And where they see the bicycle as a toy, we see it as a tool for REVOLUTION!
We firmly believe that riding a bicycle is a revolutionary act with the potential to transform everything.
It can change your body...Increasing fitness, burning fat, boosting confidence (and humility). It can change the environment...reducing greenhouse emissions and improving air quality. It can change perceptions… encouraging healthy lifestyles and smart city planning; creating an entire paradigm shift in what we want and what we think is possible.
Yeah, we have an agenda: To turn as many people as possible on to the simple, elegant, powerful fun that is riding a bike.
So whether your legs are freshly razor burned, glistening with embrocation, or furry like bear, stand with us. Fists raised.
Viva La Revolution!