For one thing, we're an independent, locally-owned bike shop.
For another... we're not d___s. We're all riders here and literally live and breathe bicycles. But we're not going to turn up our noses if you don't. We're here for you. If you're interested in a 29er mountain bike or kick ass commuter, we've got the bikes from some of the coolest companies out there. But we know what we like... More than anything, we want to get you out there on what YOU need.
We are very much your friendly neighborhood bike shop, locally owned and Rider owned. Every repair and build is done by an actual bike technician, and just as importantly, a cyclist, who goes over the bike with the same care as they would their own bike. Why settle for less?